Sponsoring Acquisition using the example of CSD Cologne:
CSD (Christopher Street Day) in Cologne, with 1.2 million visitors and a fringe program lasting over two weeks, is one of the largest demonstrations, commemorations and celebrations in Europe.

Commissioned by the organizing association, Kölner Lesben- und Schwulentag e.V. (KLuST; Lesbian and Gay Association Cologne) and the executive organization, City Project Verwaltungs GmbH (CPV), the Allround Team is responsible for acquiring the sponsoring for this event. This is a challenging task due to the up-market, sophisticated, and discriminating nature of the target audience.