{"id":2503,"date":"2025-05-13T12:00:15","date_gmt":"2025-05-13T10:00:15","guid":{"rendered":"https:\/\/2027.allround-team.com\/2025\/05\/13\/allround-team-traegt-koelns-botschaft-in-die-stadt\/"},"modified":"2026-10-19T17:17:41","modified_gmt":"2026-10-19T15:17:41","slug":"allround-team-carries-colognes-message-into-the-city","status":"publish","type":"post","link":"https:\/\/www.allround-team.com\/en\/2025\/05\/13\/allround-team-carries-colognes-message-into-the-city\/","title":{"rendered":"Allround Team carries Cologne\u2019s message into the city"},"content":{"rendered":"

In solidarity. Visible. Unmistakable.<\/h2>\n

On behalf of the City of Cologne and many dedicated partners, we helped bring a powerful message to the city as part of a campaign: standing up against anti-queer hostility requires both a firm stance and concrete action.<\/strong> At the heart of the initiative was the question: How can we empower people not to simply accept anti-queer attacks, but to actively report them? And how can we reach the broader urban community, encouraging them to show solidarity, take responsibility, and ensure that those affected are not left to face such situations alone?<\/p>\n

With our campaign “Anzeigen statt Aushalten”, we drew attention to the rising number of anti-queer assaults and urged people not to remain silent. Be visible. Be loud. Be clear. The message was unequivocal: those who experience hate should know that there are ways to fight back \u2013 and that the city\u2019s community stands behind them.<\/p>\n

\"Person<\/p>\n

Campaign strategy meets stance<\/h3>\n

Our marketing business unit<\/a> was involved from the very beginning\u2014in terms of concept, design, and communication. Together with our partners, we developed a campaign that not only informs but also resonates emotionally and motivates people to take action. Public-facing posters, accompanying online initiatives, and targeted media outreach ensured maximum visibility, both within the city and beyond.<\/p>\n

Language that empowers. Design that makes an impact.<\/h3>\n

Special attention was paid to the tone: clear, empowering, and inclusive. The design was intentionally bold \u2013 aimed at capturing attention without being polarizing. Rather than stoking fear, we sought to inspire courage; instead of assigning blame, we aimed to share responsibility. After all, moral courage begins with awareness and the conviction that every voice counts.<\/p>\n

A strong network for a strong message<\/h3>\n

We are proud to have helped shape this important initiative through our creative and communications work. For greater awareness. For better protection. For more solidarity. And for a city where diversity is not just tolerated, but celebrated.<\/p>\n

Background<\/h3>\n

On the occasion of the International Day for Tolerance<\/a> in 2023, the City of Cologne \u2013 in collaboration with the Cologne Public Prosecutor\u2019s Office, the Cologne Police, K\u00f6lner Aidshilfe e.V., rubicon e.V., Cologne Pride e.V., and other organizations from Cologne\u2019s LGBTQ+ communities \u2013 launched a powerful poster and web campaign. The initiative aimed to encourage the reporting of anti-gay and anti-trans violence, empower those affected, and take a clear stand against anti-queer hostility \u2013 in public spaces, in people\u2019s minds, and in their hearts.<\/p>\n","protected":false},"excerpt":{"rendered":"

Combating anti-queer sentiment requires a firm stance \u2013 and action. To this end, Allround Team GmbH is developing a campaign for the City of Cologne.<\/p>\n","protected":false},"author":3,"featured_media":2504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105],"tags":[156,120,128,130,147],"class_list":["post-2503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-civil-courage","tag-intersectionality","tag-lsbtiq","tag-marketing","tag-solidarity"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t