User Experience

Users at the center

For products that make a real difference

Driven by User Insights

We rely on genuine user insights to solve problems at the intersection of human experience and technology. As a creative design and research agency, we leverage these insights to develop innovative solutions where human experience meets technology. Through an interdisciplinary approach, we combine design thinking, user-centered research, and technical expertise to make complex challenges tangible—creating products, services, and experiences that truly make a difference.

Our services

We work closely with you on everything we do, from project ideation to product improvement. Our team specializes in developing tailored solutions to your problems, with a strong focus on open communication and interdisciplinary workflows.

Discover & understand

When it comes to developing products that exceed expectations and truly resonate with your customers, no detail is too small. We obtain real user feedback and observations that enable us to discover and foster understanding, gaining actionable insights that drive product innovation.

Turning data into insights

Inspiring product development with informed decisions

Journey mapping
Business canvas
Storyboards
Developing a roadmap

Questioning previous assumptions

Building connections with your users and their usage context

Participant screening
Recruitment
Contextual interviews
Diary studies

Finding the perfect position

Understanding your position in the competitive landscape

Benchmarking
Expert interviews
Market and trend research
Workshops for problem definition

Create and explore

Our collaborative approach empowers you to bring your ideas to life with confidence. Right from the start, we use prototyping and rapid testing methods to gather feedback and refine your solutions.

Teamwork to foster innovation

Use workshops to identify challenges and find solutions

Design-Sprints
Innovations workshops
Design thinking

Bringing ideas to life

Create concepts that align with your vision, your requirements, and the needs of your users

Product design
UX design
Visual & UI design
Design systems
Application development

Create and explore

Translating concept ideas into interactive products

Interaction design
Product prototypes
Prototype testing
Demos and pilot projects for executives
Walkthroughs

Evaluate and improve

Experience the impact of customer-centric innovation. We leverage feedback from real users and data-driven insights to identify opportunities and optimize product performance – so that we can exceed customer expectations.

Testing – early and often

Challenge assumptions through product validation with customers and users

Participant screening
User testing
Usability tests
Concept validations
Longitudinal studies
Surveys

Implement improvements

Implement research findings in product iterations

Strategic roadmap
Recommendations for improvement
Concept iteration

We are your creative team of design,
prototyping, and research experts

We are convinced that addressing human needs is the key to developing valuable products. Our approach focuses on gathering insights directly from real users and ensuring that every solution we create is deeply rooted in real human experiences. We always aim to test with authentic users, no matter how specific the research or use case may be.

One example of our efforts is our extensive participant database with over 2,200 active users that we have built for specific use cases in the automotive sector. With this database, we enable our long-standing clients to evaluate their products with real users and make informed decisions in product development.

100+

User studies

4.500+

Hours of user testing

240.000+

Test kilometers driven

2.500+

Participants

Our references – discreet, yet impactful

We collaborate with leading companies on innovative and pioneering projects. However, many of these collaborations are subject to strict confidentiality agreements for reasons of exclusivity, competitive protection, and strategic secrecy. While we cannot publicize specific projects, we can still share with you some examples that illustrate our approach, our thinking, and our UX expertise – without revealing sensitive content.

Ford

We are proud of our long-standing relationship with Ford, most recently reflected in our collaboration on the all-electric Ford Explorer in 2024. We are thrilled to be part of the select group of people shaping the future of Ford HMI through research, design, and shared discoveries.

EAO

We were asked to rethink the interaction paradigm for a future EAO HMI controller. Through research, design sprints, and collaborative discovery, we jointly developed the concept for the next generation of HMI switches and look forward to the upcoming product launch.

KARLI

We are a proud member of the KARLI consortium, which is developing key technologies for the introduction of multi-level automated vehicles. We feel privileged to be working on customer-relevant AI features and interfaces that help passengers reduce the occurrence of motion sickness.

Insights from our User Experience unit

How is a great user experience created? Our experts show how digital products are transformed into genuine experiences – drawing on deep expertise, the latest trends, and field-tested methods from the realms of design, research, and technology. We explore what users truly need, how their expectations are evolving, and the strategies teams can employ to make digital services more intuitive, inclusive, and impactful. You can find even more topics, perspectives, and in-depth insights on our corporate blog – ranging from concrete best practices and inspiring project stories to future trends in digital product development.