Event Management & Social Media Marketing for GGLBC

Next post Previous post

Symposium on Diverse Supply Chains – a Milestone for Greater Diversity in Business

With its first hybrid symposium on promoting a diverse supply chain, the German LGBTIQ+ Business Chamber (GGLBC) has sent a powerful message: in support of greater visibility, increased exchange, and an inclusive future for the German economy. The event brought together over 100 participants from the business world, politics, SMEs, large corporations, and the public sector, providing a platform for inspiring ideas, practical discussions, and the formation of new partnerships.

The idea behind the symposium

Since its founding in 2019, the GGLBC has been committed to fostering greater diversity, innovation, and growth for all business operators in Germany. A core objective is to strengthen the queer community through targeted networking – specifically by connecting global corporations with small and medium-sized enterprises (SMEs) led by LGBTIQ+ individuals. With this symposium, the chamber brought focus to a topic that has received little attention in Germany to date: diversity within supply chains.

Mehrere Personen sitzen in einem Konferenz‑ oder Seminarraum und hören aufmerksam einer Präsentation oder einem Vortrag zu. Die Teilnehmenden tragen überwiegend Business‑Kleidung, vor ihnen liegen Notizbücher, Stifte und Wasserflaschen. Im Vordergrund steht ein Mikrofon auf einem Tisch, was darauf hinweist, dass eine Sprecherin oder ein Sprecher gleich spricht oder bereits gesprochen hat. Der Raum wirkt hell und professionell, mit großen Fenstern und teilweise heruntergelassenen Jalousien. Die Atmosphäre vermittelt den Eindruck eines formellen Meetings, Workshops oder einer geschäftlichen Veranstaltung.

Our role as an agency

As an SME led by lesbians, it was immediately clear to us that this topic deserves a platform – and we wanted to contribute to that. Consequently, we were tasked with event management and marketing support for the symposium. After immersing ourselves in the subject matter, we developed a bespoke concept that provides strategic and creative support for the GGLBC’s objectives. Our services included:

  • Conceptualization and implementation of online marketing initiatives (website, social media)
  • Design and production of promotional materials (flyers, business cards, folded leaflets)
  • Organization, coordination, and direction of the event, including on-site technical aspects

Eine Person sitzt vor einem professionellen Videoproduktions‑Setup und trägt Kopfhörer sowie ein schwarzes Shirt mit der Aufschrift „ateam“ auf dem Rücken. Vor ihr steht ein Monitor, der mehrere Video‑Feeds eines laufenden Events zeigt – darunter verschiedene Kameraeinstellungen von Sprecher*innen und Präsentationsfolien. Die Benutzeroberfläche zeigt typische Elemente einer Live‑Regie wie „Preview“, „Program“ und Audiopegelanzeigen. Die Szene vermittelt den Eindruck einer konzentrierten technischen Arbeit hinter den Kulissen einer Konferenz oder Live‑Übertragung, bei der mehrere Kameras und Tonquellen koordiniert werden.

The result: a strong signal for diversity

The symposium was a resounding success – not just in terms of numbers, but above all in its impact. Participants engaged in open discussions about opportunities and challenges, forged new connections, and developed shared perspectives for a more diverse economy. The feedback was clear: this topic belongs on the agenda – and the format proved highly effective.

Together with the GGLBC, we are proud to have created a platform that does more than just address the topic of diversity – it actively promotes it. We look forward to continuing our support for events that reimagine the economy: making it inclusive, sustainable, and future-oriented.

You might also like the following posts

Dive deeper: These articles from the same category offer fresh perspectives, compelling insights, and further ideas designed to spark your curiosity and invite you to keep reading.

Get in touch!

Together, we will take your project a decisive step forward.

A different kind of Christmas message
Next post A different kind of Christmas message
Queer campaign for the City of Cologne
Previous post Queer campaign for the City of Cologne