07.2025 / Marketing
Allround Team supports the magazine PARKOUR
Working together for greater awareness: Our commitment to PARKOUR
For several years, we have been supporting AbbVie Care Germany with marketing and editorial services. A project particularly close to our hearts is the Parkinson’s magazine, PARKOUR. Published twice a year, each issue offers knowledge, encouragement, and guidance to those living with Parkinson’s and their loved ones – crafted with deep empathy, editorial rigor, and a clear goal: to bring Parkinson’s into the spotlight and empower people.
What exactly is Parkinson’s?
Parkinson’s disease is a chronic, progressive neurological disorder that affects the central nervous system. Characteristic symptoms include tremors, muscle rigidity (rigor), slowness of movement (bradykinesia), and postural instability. However, Parkinson’s affects far more than just motor function. It can also impact mood, sleep, and cognitive abilities – thereby affecting one’s entire daily life, both personal and professional. The condition requires not only medical attention but also societal understanding and personal resilience.
A magazine that combines knowledge and humanity
PARKOUR Magazine is designed for precisely this purpose: it informs, inspires, and connects. Each issue is created in close collaboration with medical professionals, therapists, individuals directly affected, and their loved ones. The content is relatable, accessible, and empowering – aiming not only to explain, but also to encourage. In each issue, readers will typically find:
- Insights into current research, new therapeutic approaches, and pharmaceutical developments
- Interviews with neurologists, nursing staff, and people living with Parkinson’s
- Everyday tips for physical activity, nutrition, mental health, and quality of life
- Inspiring stories that show how life with Parkinson’s can be active, creative, and self-determined
- Information on events, support groups, and digital resources for connecting with others
Our role: Editorial, design, and coordination
At Allround Team, we support your project from start to finish – with an interdisciplinary perspective and a great deal of passion. Our services include:
- Editorial planning and topic development
- Research and conducting interviews
- Drafting text and linguistic fine-tuning
- Layout and visual execution
- Coordination of printing, distribution, and online publication
Together with AbbVie Care, we shape the content – in both print and digital formats – ensuring that every issue reaches, moves, and informs its audience. In doing so, we prioritize accessible design, inclusive language, and a tone that fosters a sense of closeness.
For greater visibility and awareness
As an editorial team, we are pleased to be part of this important communication initiative. Through PARKOUR, AbbVie Care Germany helps to raise awareness of Parkinson’s disease, dismantle prejudices, and foster dialogue within the community. After all, education is the first step toward greater understanding – and toward a life with more possibilities.
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Together, we will take your project a decisive step forward.