For us, patient-centered thinking and acting means putting people at the center of our actions. We also follow this approach in our communication with and about patients. By putting ourselves in their shoes, we can take up and reflect their needs. Prejudices, long-established habits, or assumptions are left out of the scope. Our video about Acne Inversa, which was produced in collaboration with AbbVie, shows how this approach can be brought to life.
Putting people at the center of our actions